Friday, February 17, 2012
Tuesday, February 14, 2012
I just finished an event here in san francisco for Stryker Neurovascular. I can't always see everyone's faces in the audience from the stage - lots of lights shining in my eyes - so I always judge the success of an event based on the number of job offers I receive after an event is done. Today was another one of those days. Stryker was having their global conference at the Westin Saint Francis in San Francisco, and Drum Cafe West opened this conference with magical rhythms, music and 350 people drumming in unison. We marshaled sales and Marketing people from the US, South and Central America, APAC including China and Japan, and EMEA including Western Europe around one common purpose - to dominate the acute stroke care market.
Stryker is a Fortune 500 company and one of the world’s leading medical technology companies. They employ 20 000 employees worldwide, operate in over 89 countries and have achieved 7.3 billion in sales revenue. One of the woman came up to me afterwards to tell me that she had experienced Drum Cafe in the UK and loved us.
Another partnership win - Stryker and Drum Cafe West. I want to thank my team, Craig, Aboubacar and Dramane for a beautiful performance.
Regards
Natalie Spiro
Stryker is a Fortune 500 company and one of the world’s leading medical technology companies. They employ 20 000 employees worldwide, operate in over 89 countries and have achieved 7.3 billion in sales revenue. One of the woman came up to me afterwards to tell me that she had experienced Drum Cafe in the UK and loved us.
Another partnership win - Stryker and Drum Cafe West. I want to thank my team, Craig, Aboubacar and Dramane for a beautiful performance.
Regards
Natalie Spiro
Thursday, February 9, 2012
Join Drum Cafe West's Inner Circle. We will connect with you periodically about news, promotions, & other jazzy bits! http://ow.ly/8Wiye
Wednesday, February 8, 2012
Tuesday, February 7, 2012
Friday, February 3, 2012
Thursday, February 2, 2012
Score One for Collaboration!
So,
it’s time for your organization’s 2012 kick-off. Your objective is to unite andenergize the team to launch a new product into the market, exceed their budget
last year, and cut back on costs. How are you going to infuse this level of
unity and energy into them? Hmmm, so many competitive activities to choose
from! Hang on a minute … “competitive”?? Your objective is to unite andenergize your team, so why on earth would you foster a competition amongst
them—whether it’s in the name of fun or not?
You
are not alone when it comes to this. I worked for (and know of) many companies
that made competitive-type activities part of their annual kick-offs, conferences
and the likes—under the impression it would create unity. And, yes, they
honestly were very fun! But they didn’t
unite the organization as a team, rather they divided the organization into teams—counterproductive, to say the
least. We all went back to our offices basically the same individuals with the
same perspectives as before—albeit some of us touting ribbons for being the
“winner”. We talked a bit about the day and laughed about the antics, but that
quickly wore off and here we were again—the same people, the same organization.
Where’s the ROI in that?
As
most of us know, the New England Patriots and the New York Giants meet in SuperBowl XLVI this Sunday. Aside from the indulgent food, drinks and harmless
betting, there are things we in the corporate world can learn from watching
these over-achieving sportsmen. They are all a part of a unified, energized,
and goal-oriented team. Their coach has the extremely difficult job to ensure
the team of this, as well as ensure that they win against their competitors—not
dissimilar to the professional world. So, when you’re throwing back those
bacon-wrapped-dates and hotdogs, take a mental note to really think about how
these incredible teams make it to the apex of American football—subsequently
making history.
Shifting
people’s individual and organizational spirit to achieve greatness in their
professional and personal lives happens through collaborative activities that deeply connect people, finding the
pulse of the organization and creating harmony through it. Successful teams are
united, not divided. Collaboration is
key. Drumming together around a common goal is definitely one highly
productive way to achieve this. So, maybe you will find Drum Cafe facilitating
the next Patriots or Giants strategy meeting!
In
Joy and Rhythm,
Natalie
Spiro
Wednesday, February 1, 2012
One of the main goals of effective advertising is creating an emotional link between customer and product. http://ow.ly/8GGPR Some of the most memorable advertising campaigns rely on music to create this link; after all, music can make us feel the gamut of emotions from happy to sad or excitement to boredom. Drumming is one of the most significant aspects of musical composition. It helps to set the tone and attract the senses.
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